“proto-punk intellectual discourse”

27 Jan

Some gems from an ALARM interview I read a while ago, recently featured again:

“Music is like poker. Not everybody plays poker, and that’s totally fine. There’s no social admonishment toward people that don’t play poker. Similarly, most people probably shouldn’t listen to music, and that’s totally cool. Music is overused, it’s misused, it’s abused, and it’s disrespected.”

“I mean, the thing about music is that it shouldn’t be commonplace. And I’m not saying that it’s some holy sacred thing or that it should be like chamber music. I’m not saying that. What I’m saying is that there is this ubiquity that cheapens the experience. When music is being played at every convenience store or gas station, you cease to have any respect for it. If something is that common, it’s worthless. And now music has this worthless aspect to it. It’s like food on a cruise ship where they’re feeding you five times a day.”

I’m not entirely sure what Mr. Ian Svenonious would prefer, how he would reimagine the world. But I’m similarly unsure of how we got to the point where music is played at every convenience store and gas station.

2 Responses to ““proto-punk intellectual discourse””

  1. Sean January 27, 2011 at 7:38 pm #

    From the Muzak vault:

    “In the early 1970s, Muzak was also adopted by retailers aiming to create a more pleasant shopping experience – and one that encouraged shoppers to linger a bit longer. It was during this time that back ground music known as “Muzak songs” – rerecorded versions of classical, pop, country, and rock songs, minus the vocals – were adopted as a strategy to provide unobtrusive subliminal cues to shoppers. As the demand for original music grew throughout the 1980s, Muzak shifted its focus to Audio Architecture, and a new way of reaching the hearts and minds of customers was born.”

    via: http://music.muzak.com/music/elevator/


  1. PACKAGED 11.1 « read::zebra - February 5, 2011

    […] 1/27 “proto-punk intellectual discourse” :: Ian Svenonious thinks it’s probably better if not everyone ‘likes’ music […]

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